Africa Day for Enterprises Access to East Africa for German Mittelstand – focus on Ethiopia, Kenya, Rwanda

For the third time, HNU’s Africa Institute is organizing its annual Africa Day for Enterprises. After looking at business opportunities on our neighbouring continent in general in 2019, and product development through frugal innovation strategies in 2020, the 2021 online event will focus specifically on business opportunities and market entry in Eastern Africa:

– Market insights with a focus on Ethiopia , Kenya and Rwanda
– How to access new markets? How to build your network and find local partners?
– Which funding opportunities and support is available for German SMEs and start-ups?

The event will be conducted completely online. The programme will feature hands-on advice, best practices, and insights from practitioners and academics from the respective countries as well as from German funding agencies and ministries. You can expect short keynote presentations from East African and German experts as well as interactive workshop sessions.

The event will be free of charge.